
Case Study: Market Validation and Package Design Testing for a New Brand
Fractional CMO Tim Rayl combines targeted market research and strategic packaging design to reveal consumer preferences, streamline product offerings, and equip the client for a confident brand launch.
This case study explores how Tim Rayl validated the potential for a...
- Marketing

Case Study: Revitalized Brand Outsmarts Rivals, Expands Reach
Fractional CMO Tim Rayl leads a strategic overhaul, blending market research, brand revitalization, and innovative positioning to expand a niche platform's reach.
This case study explores the strategic marketing overhaul undertaken by a membership-based online shopping platform that connects conservative...
- Marketing

Understanding the Leadership Role of the CMO
What does a Chief Marketing Officer actually do?
This post breaks down the CMO's key roles and helps you understand how a CMO can drive growth and increase the value of your brand.
Strategic Leadership
CMOs are strategists first. They...
- Marketing

How to Improve Marketing Effectiveness and Efficiency in 2024
Unlock the secrets to optimizing marketing performance.
In the late 1800s, John Wanamaker, a pioneer in advertising and the founder of one of the first department stores in the United States, famously lamented, “Half the money I spend on advertising is...
- Marketing

CMO Strengths: Achiever, Strategic, Learner, Responsibility, Analytical
What are the benefits of having a CMO who has these strengths, as identified through StrengthsFinder 2.0 analysis?
A Chief Marketing Officer with the strengths of Achiever, Strategic, Learner, Responsibility, and Analytical, as identified through StrengthsFinder 2.0 analysis, brings a...
- Marketing

Enneagram Type 1 CMO
What are the benefits of having a Chief Marketing Officer with an Enneagram Type 1 personality?
A Chief Marketing Officer (CMO) with an Enneagram Type 1 personality, also known as "The Perfectionist" or "The Reformer," can bring several unique strengths...
- Marketing