Fresh Perspective

Case Study: Brand, Website, and Portal Development for ICU Technologies

Tim Rayl leads a multi-phase engagement to modernize ICU Technologies’ brand identity, redesign its website, implement SEO best practices, and build a secure customer support portal which lays the groundwork for scalable growth and a more responsive client experience.

ICU...

Case Study: Market Validation and Package Design Testing for a New Brand

Fractional CMO Tim Rayl combines targeted market research and strategic packaging design to reveal consumer preferences, streamline product offerings, and equip the client for a confident brand launch.

This case study explores how Tim Rayl validated the potential for a...

Case Study: Revitalized Brand Outsmarts Rivals, Expands Reach

Fractional CMO Tim Rayl leads a strategic overhaul, blending market research, brand revitalization, and innovative positioning to expand a niche platform's reach.

This case study explores the strategic marketing overhaul undertaken by a membership-based online shopping platform that connects conservative...

Understanding the Leadership Role of the CMO

What does a Chief Marketing Officer actually do?

This post breaks down the CMO's key roles and helps you understand how a CMO can drive growth and increase the value of your brand.

Strategic Leadership

CMOs are strategists first. They...

How to Improve Marketing Effectiveness and Efficiency in 2024

Unlock the secrets to optimizing marketing performance.

In the late 1800s, John Wanamaker, a pioneer in advertising and the founder of one of the first department stores in the United States, famously lamented, “Half the money I spend on advertising is...

CMO Strengths: Achiever, Strategic, Learner, Responsibility, Analytical

What are the benefits of having a CMO who has these strengths, as identified through StrengthsFinder 2.0 analysis?

A Chief Marketing Officer with the strengths of Achiever, Strategic, Learner, Responsibility, and Analytical, as identified through StrengthsFinder 2.0 analysis, brings a...

Enneagram Type 1 CMO

What are the benefits of having a Chief Marketing Officer with an Enneagram Type 1 personality?

A Chief Marketing Officer (CMO) with an Enneagram Type 1 personality, also known as "The Perfectionist" or "The Reformer," can bring several unique strengths...

INTJ CMOs: Harnessing Unique Strengths for Marketing Success

What are the benefits of a CMO who has the INTJ personality type?

A Chief Marketing Officer with an INTJ personality type can bring several unique strengths to the role. The INTJ personality type, which stands for Introversion, Intuition, Thinking,...